Club Management Consulting
Fair Play Tennis has more than 30 years of hands-on club management experience, which includes various design and renovation projects. We will evaluate your operation’s strengths and weaknesses and help you determine how to improve the overall performance of your club.
Selling New Memberships
Charlie Ellis, CEO of Fair Play Tennis, has personally sold more than 3,000 memberships. He will evaluate your marketing plan and procedures to increase clinics and lessons and improve membership, court, and personal training sales. We will provide you with established sales products, including phoning scripts, advertising displays, special event and fundraiser models, and introduction-to-tennis programs for new clients and members.
Retaining Existing Members
Fair Play Tennis will provide you with a superior customer service program that will enhance your personal touch with your existing and future clients. This plan incorporates everything from the friendly manner of your front desk personnel to upselling existing members into new programs.
Hiring, Training, and Retaining Staff
A well-run club depends on its people, how well they perform their jobs, and how much they enjoy their work. Most organizations do not know how to create a working environment to retain loyal staff. Fair Play Tennis will evaluate your staffing configurations to help you maximize the use of your personnel. We will assess staff positions, schedules, cross-over duties, and personalities suitable for certain jobs.
Tennis Curriculum and Programming
Fair Play Tennis will provide recommendations for you and your staff regarding new drills, curriculums, and bells and whistles that will enhance and sell your teaching program. We will provide you with specific guidance on incorporating beginner to advanced players in programs to retain them for the long run as members.
Administrative Operations and Budgeting
Fair Play Tennis will evaluate your budget to determine if your income and expenses are going in the right directions. Our company can provide recommendations to increase efficiency in areas such as maintenance, administration, and all sports programs.
General Facilities Maintenance
We will assess your maintenance operations in the areas of time management, equipment, cleanliness, and job duties and will provide your maintenance department with the right procedures to be more efficient.
Long-Term Strategic Planning
Have you ever had a business plan? Have you looked at it since you gave a copy to the bank? Long-term strategic planning is what will give you the advantage over your competitors. Our company will give you a plan that explains what is critical to make your income grow and help your club survive. We will recommend a maintenance, capital improvement, and sales plan to help you grow and to keep you competitive.
Club Remodeling, Design, and Building
Facility design and the physical plant site directly affects daily club operations. Combining the needs of customers and employees with architectural design and the vision of owners is our specialty when it comes to creating an efficient and welcoming facility. Fair Play Tennis has consulted in the design, construction, and remodeling of clubs. Also, if you are interested in building a new club, we can offer you a turnkey plan to run an entire tennis/fitness and swim club.
Pool Design and Operations
As a Certified Pool Operator in New York and Kentucky, Charlie Ellis, CEO of Fair Play Tennis, has managed and staffed all sizes of pools, from Olympic-sized to whirlpools. Pool operations can be a financial loser, but frequently work well as a flagship or advertising for another recreational product. We will integrate maintenance, administration, and staff to assist you with the right way to present your pool and improve your bottom line. We will provide you with strategies to train and monitor pool staff, help you comply with state codes, and recommend technical support from outside vendors.